Italy: Formats for Implementing the Decree on National Interest Brands
The Ministry of Economic Development has issued the formats for implementing the Decree on National Interest Brands.
The Decree, approved last December, aims to protect and enhance the value of Italian brands that are considered strategic for the country's economy.
The formats, published on the Ministry's website, provide detailed instructions on how to apply for recognition as a National Interest Brand and how to manage the related benefits.
To be recognized as a National Interest Brand, a company must meet certain requirements, including having a significant presence in Italy, employing a certain number of people, and generating a certain amount of revenue.
Once recognized, National Interest Brands will be eligible for a number of benefits, including access to government funding, tax breaks, and support for internationalization.
The Ministry of Economic Development has also established a National Interest Brands Committee, which will be responsible for evaluating applications and monitoring the implementation of the Decree.
The Committee will be composed of representatives from the Ministry, other government agencies, and the private sector.
The Decree on National Interest Brands is a significant step forward in the protection and enhancement of Italian brands.
The formats issued by the Ministry of Economic Development provide clear and detailed instructions on how to apply for recognition and manage the related benefits.
Companies that meet the requirements should consider applying for recognition as a National Interest Brand to take advantage of the benefits that are available.
Benefits of Recognition as a National Interest Brand
- Access to government funding
- Tax breaks
- Support for internationalization
- Enhanced visibility and reputation
- Increased access to capital
Requirements for Recognition as a National Interest Brand
- Significant presence in Italy
- Employment of a certain number of people
- Generation of a certain amount of revenue
- Strategic importance for the Italian economy
Application Process for Recognition as a National Interest Brand
- Submit an application to the Ministry of Economic Development
- Provide supporting documentation
- Wait for the National Interest Brands Committee to evaluate the application
- Receive notification of the Committee's decision
Additional Resources
- Decree on National Interest Brands (in Italian)
- Formats for Implementing the Decree on National Interest Brands (in Italian)
- National Interest Brands Committee (in Italian)
